How to design an enduring logo: Lessons from IBM and Paul Rand

QuartzHow to design an enduring logo: Lessons from IBM and Paul Rand - QuartzQuartzMany tech companies these days obsess over constantly redesigning and tweaking their logos. In that context, IBM's 43-year-old logo is veritably the branding equivalent of ancient sacred scripture. Its iconic eight-bar logo is the marquee for IBM's ...

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